Empowerment Through Technology: Nancy’s Story
Nancy is an astonishingly bright, young entrepreneur from Kenya, who has incorporated her own digital marketing and web development company, Webcraft Solutions LTD. As an apprentice in Asante Africa Foundation’s DEEP Program, Nancy had all the necessary skills and tools to be able to start her own business from the ground up:
Asante Africa has nurtured me into becoming a skillful technical professional. Through them, I was able to learn information technology and get Google IT certified. I also learned digital marketing through Asante Africa’s support and mentorship. I am now a company owner, designing and creating websites for businesses.
Though the underrepresentation of women in science, technology, engineering, and mathematics (STEM) expands across the globe, Nancy’s success stands as a light of empowerment and inspiration.
As a talented young entrepreneur, Nancy recognized the critical demand for digital marketing services and web design. Sought to address those market needs- while simultaneously breaking down barriers and stereotypes facing women in technology.
According to surveys, over 70% of small businesses lack websites and about half of those who do, are dissatisfied with them. Amidst the COVID-19 pandemic accelerating the urgency for businesses to establish digital presences, Nancy’s company was timely and impactful. According to IBISWorld, the web design services industry has grown at an annualized rate of 5.3% over the past five years. This industry’s growth is driven by increased internet penetration and reliance on websites and digital platforms used in almost every industry. Webcraft Solution Limited is uniquely positioned to capitalize on the very lack of these technological services by offering web design and digital marketing services to clients across industries.
Webcraft Solution Limited, true to the name, has emerged as a solution-driven company that offers digital marketing and web development services for businesses of all sizes. The services that Nancy’s company provides range from search engine optimization, web blog content and design to social media marketing.
Beyond entrepreneurship, the establishment of a technology company meant challenging and advocating for gender diversity within the field. The journey of being an Asante Africa Foundation mentee to business owner serves as a powerful testament to the potential of women in technology removing barriers and breaking stereotypes to pave the way for others to follow.
As Nancy’s business continues to reach new heights, she remains dedicated to empowering other women and girls in STEM. Her journey highlights the importance of representation and opportunity in STEM, inspiring a new generation of female leaders to pursue their passions and break barriers in traditionally male-dominated fields. In a world where the underrepresentation of women in STEM persists, Nancy’s success is a great example that steadfast determination, unwavering resilience, partnered with innovation, can make anything possible against the odds.