Using Tech to Grow Her Boutique
Yvonne, a young entrepreneur and single mother, managed a boutique in Kenya but lacked the skills to grow her business through advertising. After joining Asante Africa’s new Digital Entrepreneurship and Employability Program, she knew she found the solution to her skills gap.
As an apprentice under DEEP, she gained digital technical skills along with the social media skills necessary to grow her business. Now, Yvonne’s dreams are becoming a reality because her digital skills are allowing her to compete in the 21st century world.
Hear her story in her own words:
“I joined Asante Africa’s Youth Livelihood Program in the Leadership and Entrepreneurship incubator in high school and gained a lot of skills there. When I finished form 4, I wanted to be an entrepreneur, so I put the skills I acquired from YLP into action. I started my own business from the little I got from my parents. I was supported along the way and successfully opened a boutique in Naivasha which I currently run.
Then I joined DEEP, where I studied as an intern and learned the digital skills I regularly use today. The 21st century is all about the digital space, so I’ve learned HTML, basic skills and IT. I can confidently say that I’m a professional in computing and now I’m focusing on software development!
I’m using the skills from the tech space to run my business and advertise my goods through WhatsApp, Twitter, and TikTok. It’s been a learning journey and I’m thankful to Asante Africa Foundation.”